The Fine Art of Back-Pedaling on a GoldMine Offer

Susan Ellsworth

On very rare occasions, I have to back pedal on something I said or did. Or did not do. Today is one of those days. In my March 25 blog, some of the data I posted about the latest GoldMine Premium Edition offers were just plain wrong.

Here is what I should have said.

First: All the promotions below expire on April 30, 2010. To take advantage of these offers, please contact Pequod Systems before April 26.

Welcome Back to GoldMine is an offer for GoldMine Corporate Edition Customers who have been off of maintenance for more than six (6) months and who now want to upgrade to GoldMine Premium Edition with a minimum of five (5) seats. All existing seats of GoldMine must be upgraded. Please contact Pequod Systems before April 26 to take advantage of this offer.

The bottom line from Front Range for such a customer with five seats of GoldMine is $2,940. Here are figures showing a sample breakout for five (5) licenses.

The Upgrade from Corporate Edition to GoldMine Premium Edition is for customers who are currently on maintenance, and who will upgrade with a minimum of five GMPE seats. All seats must be upgraded.   This FrontRange offer for five seats at $488.00 per seat includes a required $139.00 annual maintenance.

Then there is the Director’s Special for Standard Edition users. The FrontRange offering is an upgrade at $544 per seat, including $139 per seat required maintainance.  A minimum of six (6) seats is required.  Standard Edition users please note:  GoldMine Premium Edition with multiple users requires a server and workstations.

Once again, the fine print
There is no return for any reason. Clients will be invoiced for renewal at the then current rates. The sale is final and non-returnable.  That includes the End User License Agreement.

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More GoldMine Premium Edition Offers: Gotchas Not Included

Susan Ellsworth

It goes against our grain to lure customers or prospects in with an apparent low price for product or service, and then suddenly hit them up with hidden extra fees. There. I’ve said it.

Here are the latest GoldMine Premium offers from FrontRange, including additional charges that come directly from FrontRange.  Pequod Systems is a GoldMine (FrontRange) partner, so I am definitely not commenting about FrontRange or any other FR partner.

I am talking about Pequod Systems values. We have been told not to lead with price, but with benefits.  Our relationships with our customers have always been built on transparency right from the start.

Welcome Back To GoldMine is an offer for GoldMine Corproate Edition Customers who have been off of maintenance for more than 6 months and who now want to upgrade to GoldMine Pemium Edition with a minimum of 5 seats.  All existing seats of GoldMine must be upgraded. Please contact Pequod Systems before April 26 to take advantage of this offer.

The bottom line from FrontRange for such a customer with 5 seats of GoldMine is $2,940.  Below are figures showing a sample breakout.

Welcome Back to GoldMine

Upgrade from Corporate Edition to GoldMine Premium Edition is for customers  who are currently on maintenance, and who will upgrade with a minimum of  five  GMPE seats. All seats must be upgraded. This FrontRange offer for five seats at $449.00 each comes to $2,245.  The FrontRange requirement for $139 per seat annual maintenance upgrade multiplied by five seats comes to $695.00.  Total offer for an upgrade for customers currently on Corporate Edition with only five seats of CE: $2940.00.

Then there is the Director’s Special for Standard Edition users. Evidently there are still a few Standard Edition users out in the hustings. The FrontRange offering is an upgrade  is for $499.00 per seat. That price does not include the $139.00 for maintenance.  Also, there is a minimum of six (6) seats required. Thus, the software investment for six seats would be $3828. Standard Edition users please note:  GoldMine Premium Edition with multiple users requires a server and workstations around it.  Please do not try to use one person’s workstation as a server.

Bottom line for these offers? Don’t be fooled if you see announcements saying “Welcome Back To GoldMine! Flat fee of $500 ! Upgrade for $349 – includes SQL 2008 for WorkGroups !” Think again if you see announcements that say CE to PE $449 includes SQL 2008 for Workgroups.” Ask for the numbers behind the numbers.

Some other fine print
There is no return for any reason. Clients will be invoiced for renewal at the then current rates. The sale is final and non-returnable.  That includes the End User License Agreement.

Remember, you got your numbers and fine print here at Pequod Systems.

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GoldMine Premium Edition Spring Bundles!

Susan Ellsworth

FrontRange has recently announced the following GoldMine Premium Edition offers, which are good only through April 30th, 2010.

Small Business  Bundle Offer : For the small business who want to purchase three (3) user licenses of GoldMine Premium Edition.

A user can buy 3 licenses of GoldMine Premium Edition for $1,995 including new product upgrades for a period of one year.  This offer includes MS SQL 2008 Workgroup, but does not include Crystal Reports®. Renewals after the 1st year will be $695.  No FrontRange telephone support is included in this package. Telephone support will be the responsibility of the partner.

Starter Pack Promotional Bundle: For Company wishing to purchase 5 user licenses of GoldMine Premium Edition

Five (5) licenses of GoldMine Premium Edition for $2,995 including maintenance for one year.  This offer includes MS SQL 2008 Workgroup.

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Got GoldMine? Bad Old News, Good News and the “Catches” —- Part 2

Back on November 7, I announced that “Until December 18th 2009, GoldMine Standard  Edition users can upgrade to GoldMine Premium Edition at $355 per seat.  Additional seats for the same price are available if the additional seats are included on the same order.”

Obviously, December 18 is gone.

If you place your order after December 18 but by January 29th 2010 you can upgrade from GoldMine Standard Edition to GoldMine Premium Edition for $405. That’s still a savings over the standard price for GoldMine Premium Edition.

The Catches remain the same:  You must order a minumum of five (5) GMPE licenses with maintenance required on all seats. Orders—which go through a GoldMine partner such as Pequod Systems—must be received by the FrontRange GoldMine partner in time to reach FrontRange by the deadline.

We have a few client tasks to complete over the holiday but are looking forward to spending time with family and friends.  I’m taking some time out to catch up and rest up to be ready for 2010.  Be warm, be safe and remember not to put your cell phone in one hand and your steering wheel in the other as you’re tooling down an InterState at 60 MPH.

Happy Holidays, all!

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Got GoldMine? Bad Old News, Good News and the “Catches”

copy-of-susan_headshot4 If you are still using GoldMine Standard Edition, this blog definitely is for you.

Front Range, the manufacturer of all  GoldMine in its various versions, stopped distributing GoldMine Standard Edition some years back.  Users of GoldMine Standard Edition cannot receive technical support for that version directly from FrontRange.

It’s not the GoldMine you started out with on your laptop years ago.  The only officially-supported GoldMine now lives on a corporate server.  Sorry, a local workstation does not count as a GoldMine server.

That’s the bad old—very old—news.

Now the good news—and the catches.

Until December 18th 2009, GoldMine Standard  Edition users can upgrade to GoldMine Premium Edition at $355 per seat.  Additional seats for the same price are available if the additional seats are included on the same order.

If you place your order after December 18 but by January 29th 2010 you can upgrade from GoldMine Standard Edition to GoldMine Premium Edition for $405.

Longtime loyalists from Standard Edition days, GoldMine Premium Edition has a very different “look and feel” from what you are accustomed to working with.  And there are many more new features.  I recommend going to the test drive to check it out.  The Pequod Systems order desk is at 301.445-6206.

The Catches: You must order a minumum of five (5) GMPE licenses with maintenance required on all seats. Orders—which go through a GoldMine partner such as Pequod Systems—must be received by the FrontRange GoldMine partner in time to reach FrontRange by the deadline.

P.S. Not sure which version of GoldMine you are using right now? Launch GoldMine and look at the splash screen. It’s written right there.  If you are already in GoldMine, click on HELP. Then click on ABOUT.

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Publish it on the Net and it’s Mine…or Maybe Not…

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For some time now, I have been a fan of Google search capabilities. I love tracking useful information in the corners of the Internet.  I am also a fan of social networking. If you personally publish—or allow information about yourself  to be published—I have the right to use the information Google or other search engines find. Certainly if you post information about yourself on a social networking site, you are giving me the right to capture and use it as I wish. On the other hand,  if you provide information to me that I have promised you in writing that I will not share with others, you have a right to expect that I will not to share that information.

On April 27, I advocated for inclusion of social networking fields in the GoldMine customer relationship application, saying that I belong to the church that encourages integration of everything that has to do with focus on the customer in our *customer relationship* product.  The idea was to give GoldMine users a built-in field in which to include links to social networking sites used by customers.  I felt that such a field would help GoldMine users capture public data published by a customer – potential, current or even past. Why? Consider the kinds of data typically published in social networking sites. Birthdays, favorites of various kinds,  networking neighborhoods and pictures all help me to understand you at a level you are comfortable with sharing—but absent your posts I might not ever have discovered about you.

The scenario I pictured in that article was that you–my customer–have a FaceBook or LinkedIn or Plaxo account. I, also having accounts like that, see your FaceBook account and notice that you advertise your birthday as June 19. A couple of mouseclicks and your birthday is now in GoldMine.  So on  June 17, I put a  birthday card in the mail to you. No sales pitch—just a personalized, friendly greeting that will remind you of me. Nothing more sinister than that.

Then there is the collection of data which, when originally scattered around the Internet suddenly has new meaning when compiled in one list and made easily available to those who might be interested.  Searching, finding, collecting, compiling  and posting publicly-available street addresses of board members of a large volunteer organization can result in chagrin and a request from an organizational authority to delete the list.

Then there is a whole new level of data collection and re-packaging I am not sure I want or need.

Google’s Social Graph api is the next level of data manipulation and presentation, and I’m not certain I’m ready for it. Do I really want a third party looking at the various relationships I have established (customers come right to mind) and manipulating the data in a graphic to build yet another social networking utility? From what it looks like in Google’s presentation, that seems to be the goal. Or is it? Somehow, Google’s statement that

“Information about the public connections between people is really useful — as a user, you might want to see who else you’re connected to, and as a developer of social applications, you can provide better features for your users if you know who their public friends are. “

does not leave me with a warm and cozy feeling.  I already know who else I am connected to.  And it’s not necessarily all the people who are connected to the people I know or associate with. I’d rather just have you send me an old-fashioned birthday card because you saw my birth date on FaceBook.

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Answering to Myself

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Sometimes you just have to stand up, take a position and stay with it, regardless of the older (but not necessarily better-informed) voices speaking against your ideas.  A FrontRange GoldMine blog with 666 members may not necessarily be a comfortable place to argue with those who have been in the business  longer than I have. Especially when the group includes some superb, well-known industry experts and one self-admitted grump with a Grumpy avatar who speak as if they were in on the pre-beta tests of GoldMine Premium Edition.  A few of them are actually published authors. In a word, they can claim to be more technically authoritative than I am.  However, remaining silent is worse.  I have to answer to myself just before I drift off to sleep at night.

Until recently, my points about integrating social networking with GoldMine Premium Edition at the heavily  technically-oriented members of the FrontRange Community site have mostly been met with pushback.

Not that I did not expect that to happen. It’s just that very often the louder chorus of voices can easily drown out a soloist with the courage to speak up for change.

A fair estimate of the male to female ratio in the FrontRange GoldMine community site is about 10 men to every woman. And when a chorus entirely dominated by men spoke in doubt about the value of integrating social networking with GoldMine, it got rough and tumble. I pictured myself standing up and speaking directly and in person  as a group.  For some people, that might be a rather intimidating experience.

That was when my Toastmasters training kicked  in, making the FrontRange community experience  exhilirating, not daunting; exciting, not devastating.

I first joined Toastmasters in 1981. Since then, I have spoken to thousands at a time. I have spoken in front of strangers and in front of friends. I have spoken to hostile groups. Most recently, and in front of a virtual LinkedIn Toastmasters group of 5,773, I have been debating the value of a proposal being put to all of our voting members around the globe, including the Executive Director and those Board members present. Based on the Toastmasters International profile showing 53% of our members being female, I suspect I have been talking to more women than men. But again, it’s mostly men pushing back in public.  Why that seems to be so, I am not sure.

The experience in each group gets my heart pumping.  Sometimes I just have to speak my truth to power to answer to myself just before I drift off to sleep at night.  Then I’m glad to be a Toastmaster.

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UPDATE: Absolute Rock-bottom GoldMine Prices end 4/28!

Upgrade from GoldMine Standard Edition

to GoldMine Premium Edition

YOU MUST ACT NOW

NOTE: FrontRange announced the end of development and support for GoldMine Standard Edition in 2004.

Until April  28 you can order GMPE 8.5 upgrade from GoldMine Standard Edition through Pequod Systems for $400 per seat. Maintenance is based on list price ($695  per seat per year.)

Upgrade from GoldMine Corporate Edition

 

to GoldMine Premium Edition

Until April  28 you can order GMPE 8.5 upgrade from GoldMine Corporate Edition through Pequod Systems for $299 per seat.  Corporate Edition users must current with maintenance. Maintenance is based on list price ($695  per seat per year).

Other offers

GoldMine Premium Edition and Voice
For a limited time only you can buy a bundle of GoldMine Premium Edition
and IPCM Contact Center Pack for only $1,449.
Must be purchased by April 28th, 2009.
Maintenance is based on list price. Minimum purchase of 10 seats required

Upgrade from GoldMine Corporate Edition to GMPE + Voice
For a limited time only you can upgrade to GoldMine Premium Edition and bundle IPCM Contact Center Pack for only $1,200.
Must be purchased through Pequod Systems by April 28th, 2009.
Maintenance is based on list price.
Minimum purchase of 10 seats required.

Powerful Lease and Finance Programs  through BayTree

More about GoldMine

FaceBook, Twitter and the GoldMine Developers

copy-of-susan_headshot3 I came oh so close to calling today’s blog “I’m not making this up.”  After reading some of the commentary by my more geekish GoldMine business acquaintances, I’m beginning to wonder if technical focus rather than a marketing focus—and just who is being listened to— have contributed significantly to FrontRange not yet integrating GoldMine Premium Edition with social networking applications.  Is it lack of awareness of a sea change in marketing strategies? Lack of incentive ? Lack of customer access to the FrontRange movers and shakers that make it happen? Whatever the rationales there may be, there is definitely an opportunity for FrontRange to look seriously at integrating GMPE with social networking.

It’s not as if FaceBook, Twitter and other social networking applications were exactly new on the marketing front.  FaceBook, which in November 2008 had about 700 employees, has now been around for about five years.  Nielson’s Tweet Smell of Success article  presents compelling statistics indicating that Twitter, founded in 9006, is no flash in the marketing pan.

Integration of social networking with business development is not exactly brand new in the marketplace.  A quick check of the American Marketing Association’s website  shows  an  upcoming April 23 webcast titled Effective Methodologies to Leverage Social Media & Web 2.0 Platforms in your Marketing and Sales. Articles  in WebProNews have been seriously dotted with similar articles pointing to social networking and business development.

Yet GoldMine consultants speaking in the FrontRange Community  have said things like

“I… can’t figure out that usefulness at all… I still do not see the value. ”

“I don’t see how social networking fits into the realm of GoldMine. ”

Never mind that other CRM packages are now voyaging in that direction.

To which I say remember the days before the Internet? Before websites were ubiquitous? Fast forward to now, when every business you want to do business with has a website and every person who works there has eMail and/or a cell phone. Some have i-Phones, Blueberries and so on. Many have texting capabilities. GoldMine has BY DESIGN a field for website(s) and BY DESIGN fields for eMail addresses. But nothing [in GoldMine] that even nods toward any W2 applications. In a word, nothing for social networking platforms.

Not that customers investing in GMPE cannot request FrontRange partners like us to customize parts of the GMPE interface to include links to customer Social Networking profiles. We can do that—to some extent, and at additional cost to our users. The point is, that like the eMail data point and the website data point, social networking data points should also be available as a standard in GoldMine.  

With this edition of my blog, I’m pointing those seriously interested in asking for Social Networking integration right to the FrontRange Community of experts, consultants and users.  The developers may not respond to every post, but they are reading.   

Connect with me on Twitter LinkedIn, FaceBook , our brand new Pequod Systems FaceBook Page and at our website

Social Networks & the CRM World: Contacts

menu1.jpgAfter years of arms-length co-existence, social networking and Customer Relationship Management are still not quite married up. Designed for importing contact information about people you don’t know, making “cold calls” to get to know those people and then positioning your sales team to make a sale, CRM databases inherently beg for live data about real people. CRM databases built around  push marketing are absolutely made for sales people who live and die by their quarterly quotas and the size of their sales.  

Social networking sites plus a serious Google session or two can feed a feast to hungry CRM databases.

As a social networker and CRM database user, do I dare connect and quietly collect as much contact information as I can, fill up my database and launch a marketing campaign based on that data? Suddenly surprise the people I network with by including information which, after all, they published right there in FaceBook?

Only if I want to be shunned, un-Friended and have my every eMail responded to with “Please remove.”  Only if I want my company reputation to go down in flames in a hurry.

As a regular FaceBook user, I participate in one group with over 1800 members, another with 8500 members and a third with nearly 5600 members. Within two days of joining the group of 1800, I received “Friend” requests from a number of members I had never exchanged a message with, let alone met in person. I ignored each request. I love to shop and buy—but I hate a pushy salesperson overworking to make a sale. 

So don’t think you can start a campaign by sending me little calendars with your picture on them every year on the 2nd day of March just because you scarfed up my birthday from FaceBook.  And definitely don’t give my work telephone number to your robo-callers.  Read my blogs and my tweets. Chat with me.  We may never connect in real time and real space.  But then we might.

UPDATE: Social networking and CRM at http://searchcrm.techtarget.com/news/article/0,289142,sid11_gci1352370,00.html?track=NL-156&ad=697551&asrc=EM_NLN_6437777&uid=1684479 . See especially the comment that

Salesforce.com, for its part, said it will continue to build connectors to social networking sites as long as customers ask for them. It’s already built out connectors to Facebook, and Salesforce CRM for Twitter will be available with its  Spring ’09 release.

“It ends when our customers stop asking us to extend into the cloud,” said Kraig Swensrud, vice president of product marketing. “We started with Google and Facebook, and we expanded to Twitter because the community is expanding so rapidly.”

Twitter now has more than 8 million users, according to Salesforce.com.

Salesforce.com is not the only company integrating Twitter into its technology. Orem, Utah-based Omniture, a website analytics company, this month released a feature for its SiteCatalyst, allowing online marketers to import into the analytics engine data about conversations happening on Twitter about their company. For example, the feature will allow marketers to identify brand detractors and brand advocates.

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For more information, connect with me on Twitter, LinkedIn, FaceBook and at Susan.Ellsworth@pequodsystems.com.