It’s finally happening!
A hosted fun, friendly Social Customer Relationship Management solution that a small business can actually afford. For those who just came into this virtual room, a quick note to explain SCRM. It’s not simply adding FaceBook, LinkedIn or other social networking services to traditional Customer Relationship Management.
In her February 23 blog, Ann All says that
In perhaps the best definition of SCRM I’ve seen yet, [Bertrand] Duperrin says SCRM shifts the focus from the “management” aspect of CRM to the “relationship” aspect….As Duperrin writes, it’s “moving from ‘buy my product, it’s the best’ to ‘How can I help you.’” And follow-up gets more emphasis in SCRM, sometimes with a dedicated customer care channel on social media or a “peer care” platform where customers can help each other.
So why am I so excited about the rollout of Nimble Contact? Back on April 11, 2009, I had reported the results of my advocacy that GoldMine from FrontRange stop ignoring the reality of social networking as it applies to business development. And that FrontRange should begin development along those lines. The result? Comments from well-known FrontRange GoldMine partner technical “experts” who said things like ” I don’t see how social networking fits into the realm of GoldMine. ” A recent Tweet from FrontRange indicated the company had just joined a LinkedIn cloud computing community.
Fast forward to February 2010. Who contacted us to let us know he had started the Nimble Contact revolution? None other than Jon Ferrara, who also had inspired and led the development of the original GoldMine customer relationship management product that many small businesses had invested in. We signed up for the Nimble Contact beta testing and development, and have been following the progress of Nimble Contact for a full year now. By the time you read this blog, Nimble Contact—a software solution for businesses that have chosen applications in the cloud—will have been rolled out. Here is the demo Ferrera gave today.
Usually, you see the picture of the watchful eye at the end of my blogs. Today, I am happy to say that we are partnering with Nimble, and you will now see the Nimble logo not only here but also on our Nimble Partner Website and on our Pequod Systems website as well.
Welcome, Nimble Contact !
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