The Fine Art of Back-Pedaling on a GoldMine Offer

Susan Ellsworth

On very rare occasions, I have to back pedal on something I said or did. Or did not do. Today is one of those days. In my March 25 blog, some of the data I posted about the latest GoldMine Premium Edition offers were just plain wrong.

Here is what I should have said.

First: All the promotions below expire on April 30, 2010. To take advantage of these offers, please contact Pequod Systems before April 26.

Welcome Back to GoldMine is an offer for GoldMine Corporate Edition Customers who have been off of maintenance for more than six (6) months and who now want to upgrade to GoldMine Premium Edition with a minimum of five (5) seats. All existing seats of GoldMine must be upgraded. Please contact Pequod Systems before April 26 to take advantage of this offer.

The bottom line from Front Range for such a customer with five seats of GoldMine is $2,940. Here are figures showing a sample breakout for five (5) licenses.

The Upgrade from Corporate Edition to GoldMine Premium Edition is for customers who are currently on maintenance, and who will upgrade with a minimum of five GMPE seats. All seats must be upgraded.   This FrontRange offer for five seats at $488.00 per seat includes a required $139.00 annual maintenance.

Then there is the Director’s Special for Standard Edition users. The FrontRange offering is an upgrade at $544 per seat, including $139 per seat required maintainance.  A minimum of six (6) seats is required.  Standard Edition users please note:  GoldMine Premium Edition with multiple users requires a server and workstations.

Once again, the fine print
There is no return for any reason. Clients will be invoiced for renewal at the then current rates. The sale is final and non-returnable.  That includes the End User License Agreement.

Watching 24 x 7 x 365

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More GoldMine Premium Edition Offers: Gotchas Not Included

Susan Ellsworth

It goes against our grain to lure customers or prospects in with an apparent low price for product or service, and then suddenly hit them up with hidden extra fees. There. I’ve said it.

Here are the latest GoldMine Premium offers from FrontRange, including additional charges that come directly from FrontRange.  Pequod Systems is a GoldMine (FrontRange) partner, so I am definitely not commenting about FrontRange or any other FR partner.

I am talking about Pequod Systems values. We have been told not to lead with price, but with benefits.  Our relationships with our customers have always been built on transparency right from the start.

Welcome Back To GoldMine is an offer for GoldMine Corproate Edition Customers who have been off of maintenance for more than 6 months and who now want to upgrade to GoldMine Pemium Edition with a minimum of 5 seats.  All existing seats of GoldMine must be upgraded. Please contact Pequod Systems before April 26 to take advantage of this offer.

The bottom line from FrontRange for such a customer with 5 seats of GoldMine is $2,940.  Below are figures showing a sample breakout.

Welcome Back to GoldMine

Upgrade from Corporate Edition to GoldMine Premium Edition is for customers  who are currently on maintenance, and who will upgrade with a minimum of  five  GMPE seats. All seats must be upgraded. This FrontRange offer for five seats at $449.00 each comes to $2,245.  The FrontRange requirement for $139 per seat annual maintenance upgrade multiplied by five seats comes to $695.00.  Total offer for an upgrade for customers currently on Corporate Edition with only five seats of CE: $2940.00.

Then there is the Director’s Special for Standard Edition users. Evidently there are still a few Standard Edition users out in the hustings. The FrontRange offering is an upgrade  is for $499.00 per seat. That price does not include the $139.00 for maintenance.  Also, there is a minimum of six (6) seats required. Thus, the software investment for six seats would be $3828. Standard Edition users please note:  GoldMine Premium Edition with multiple users requires a server and workstations around it.  Please do not try to use one person’s workstation as a server.

Bottom line for these offers? Don’t be fooled if you see announcements saying “Welcome Back To GoldMine! Flat fee of $500 ! Upgrade for $349 – includes SQL 2008 for WorkGroups !” Think again if you see announcements that say CE to PE $449 includes SQL 2008 for Workgroups.” Ask for the numbers behind the numbers.

Some other fine print
There is no return for any reason. Clients will be invoiced for renewal at the then current rates. The sale is final and non-returnable.  That includes the End User License Agreement.

Remember, you got your numbers and fine print here at Pequod Systems.

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GoldMine Premium Edition Spring Bundles!

Susan Ellsworth

FrontRange has recently announced the following GoldMine Premium Edition offers, which are good only through April 30th, 2010.

Small Business  Bundle Offer : For the small business who want to purchase three (3) user licenses of GoldMine Premium Edition.

A user can buy 3 licenses of GoldMine Premium Edition for $1,995 including new product upgrades for a period of one year.  This offer includes MS SQL 2008 Workgroup, but does not include Crystal Reports®. Renewals after the 1st year will be $695.  No FrontRange telephone support is included in this package. Telephone support will be the responsibility of the partner.

Starter Pack Promotional Bundle: For Company wishing to purchase 5 user licenses of GoldMine Premium Edition

Five (5) licenses of GoldMine Premium Edition for $2,995 including maintenance for one year.  This offer includes MS SQL 2008 Workgroup.

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Got GoldMine? Bad Old News, Good News and the “Catches” —- Part 2

Back on November 7, I announced that “Until December 18th 2009, GoldMine Standard  Edition users can upgrade to GoldMine Premium Edition at $355 per seat.  Additional seats for the same price are available if the additional seats are included on the same order.”

Obviously, December 18 is gone.

If you place your order after December 18 but by January 29th 2010 you can upgrade from GoldMine Standard Edition to GoldMine Premium Edition for $405. That’s still a savings over the standard price for GoldMine Premium Edition.

The Catches remain the same:  You must order a minumum of five (5) GMPE licenses with maintenance required on all seats. Orders—which go through a GoldMine partner such as Pequod Systems—must be received by the FrontRange GoldMine partner in time to reach FrontRange by the deadline.

We have a few client tasks to complete over the holiday but are looking forward to spending time with family and friends.  I’m taking some time out to catch up and rest up to be ready for 2010.  Be warm, be safe and remember not to put your cell phone in one hand and your steering wheel in the other as you’re tooling down an InterState at 60 MPH.

Happy Holidays, all!

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Got GoldMine? Bad Old News, Good News and the “Catches”

copy-of-susan_headshot4 If you are still using GoldMine Standard Edition, this blog definitely is for you.

Front Range, the manufacturer of all  GoldMine in its various versions, stopped distributing GoldMine Standard Edition some years back.  Users of GoldMine Standard Edition cannot receive technical support for that version directly from FrontRange.

It’s not the GoldMine you started out with on your laptop years ago.  The only officially-supported GoldMine now lives on a corporate server.  Sorry, a local workstation does not count as a GoldMine server.

That’s the bad old—very old—news.

Now the good news—and the catches.

Until December 18th 2009, GoldMine Standard  Edition users can upgrade to GoldMine Premium Edition at $355 per seat.  Additional seats for the same price are available if the additional seats are included on the same order.

If you place your order after December 18 but by January 29th 2010 you can upgrade from GoldMine Standard Edition to GoldMine Premium Edition for $405.

Longtime loyalists from Standard Edition days, GoldMine Premium Edition has a very different “look and feel” from what you are accustomed to working with.  And there are many more new features.  I recommend going to the test drive to check it out.  The Pequod Systems order desk is at 301.445-6206.

The Catches: You must order a minumum of five (5) GMPE licenses with maintenance required on all seats. Orders—which go through a GoldMine partner such as Pequod Systems—must be received by the FrontRange GoldMine partner in time to reach FrontRange by the deadline.

P.S. Not sure which version of GoldMine you are using right now? Launch GoldMine and look at the splash screen. It’s written right there.  If you are already in GoldMine, click on HELP. Then click on ABOUT.

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Your CRM: Return on Investment at the Speed of Trust

copy-of-susan_headshot4 The more I read Stephen M.R. Covey’s The Speed of Trust, the more I am convinced that a major contributor to failure of Customer Relationship Management implementations is a lack of trust within the company that invested in the CRM.

When Pequod first entered the CRM business, one of the major anxieties we frequently heard was “You mean that anyone in this company could read my eMail?  Do they have to?” The look on the speaker’s face was usually one of anxiety and fear.

eMail is  territory that many employees  still regard as personal, despite the fact that it is sent using corporate computers and corporate software.  Courts rulings in favor of the employer rather than the employee have the effect of creating anxiety, fear and serious corporate headaches among all of us who may have sent eMail  while using corporate resources.  I recently heard of an eMail policy that actually includes chastising any innocent recipient of eMail deemed inappropriate for the workplace. What happens?  Even more anxiety and fear. Not exactly an environment for trust.

All of this fear and anxiety can lead naturally to messaging outside the CRM.  Texting, Tweeting and messaging in other social networks may help one employee build one social relationships with one potential customer while creating the illusion that one’s employer cannot see those messages. However, even if these messages seem to the employee to be totally harmless, using alternative message channels contributes nothing to help others in the same company to learn appropriate, business-building strategies from each other.

In some cases, alternative messaging reflects a desire for acceptance among friends and potential customers who mostly use these messages as chat—not necessarily the messaging that would help others in the same corporate setting. In others, it’s a sometimes futile attempt to avoid being monitored by one’s boss—or one’s employees. And in still others, it’s an effort to avoid a law suit, such as that brought by an employee’s union against an employer that enforced its policy about the use of eMail inconsistently, as in Guard Publishing Co. v. National Labor Relations Board.

In any case, failure to incorporate appropriate business-related messaging as part of a CRM effort reduces the effectiveness and return on investment made in the CRM. So what is an employer to do?

Develop a company-wide culture of genuine trust in sending, receiving and recording business-related messaging in your CRM. That will help companies recapture return on investment in CRM at the speed of trust.

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