Talking about Technology

Susan Ellsworth

Susan Ellsworth

As the 2013 year winds down, I find myself musing about the language we use to talk about technology. As a friend of mine observed a while back, every time the online technology comes up with a new feature/experience, the technologists and their marketers struggle to find the right words to describe that experience and its unique selling proposition.

Many of a certain age will remember when “hanging out” was a bad thing tinged with the suggestion of juvenile delinquency. Not since Google brought out Google + Hangouts.  I participate with a group that recently struggled with whether to call itself online  or virtual. Gone are the days when a cloud was simply a fluffy vision in the sky. Now it’s a fluffy way to tell end users that the computer they are using to communicate with others is not in the same facility they are.  Just as there are hybrid cars, there are hybrid clouds, which the Webopedia says is a ” combined form of private clouds and public clouds in which some critical data resides in the enterprise’s private cloud while other data is stored in and accessible from a public cloud. Hybrid clouds seek to deliver the advantages of scalability, reliability, rapid deployment and potential cost savings of public clouds with the security and increased control and management of private clouds.Really old-timers still think of a tweet as a sound made by a bird. Avatar spawned the word Gravitar for WordPress users. Bitcoin has been around for a while, and now has been entered into the Webopedia.  My picture in this blog is a selfie—a picture I took of myself. Then there is BYOD —Bring Your Own Device, a concept that used to scare corporate systems managers into hiding. The phrase Software As A Service is a yawner from yesterday. Now we have Anything As a Service and Everything as a Service, both of which are abbreviated as XaaS. Now that’s just plain weird. I think I’ll go have an eggnog and wish all of you a happy holiday and a great new MMXIV.


Susan Ellsworth

Say Pequod


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