Several years ago when I was new to the Toastmasters International organization, I complained to a fellow member about an Area Governor who seemed to be completely out of touch with the half dozen clubs he was supposed to be serving. My friend, a wise and experienced member, said “Well, you can always learn from a bad example what NOT to do.”
Over the past three months, LinkedIn has provided a great example of what not to do. LinkedIn appears to have abandoned providing technical support for those who use it. Its announcement that “As of January 31, 2013, the LinkedIn Answers feature will be retired from LinkedIn. We’ll be focusing our efforts on the development of new and more engaging ways to share and discuss professional topics across LinkedIn. In the meantime, you can still pose questions and facilitate professional discussions through other popular LinkedIn channels including LinkedIn Polls, Groups, or status updates.” has not exactly won friends and favorably influenced people.
The LinkedIn data export utility has not worked as illustrated for over two months. In what used to be a help forum, there are comments such as “this screw-your-customer policy needs to be changed.” and “I did try to call the corporate office, but you no longer get a human. Such arrogance. I did manage to send an email to a supposed support contact, but, not surprisingly, have received no reply. We’re all just left hanging.” The cockles of my heart were not warmed one bit when, after sending a message asking for help, I received an automated message with a trouble ticket number.
I am reminded of the late Charles M. Schulz character Lucy, who just won’t listen to anyone other than herself. His March 2, 1985 strip says it all.
For a social media platform in which users have posted blog after blog and post after post talking about listening to one’s customers, it’s pretty sad to see a major player in the social media world turning a deaf ear even to its paying customers. LinkedIn has provided a great example of what NOT to do.