The last blog talked about how Technical Services providers (yes, that’s me) need to speak three different languages: Geek Speak, End-User Speak and CEO Speak. The new End-User Speak is a wonderful blend of newly-learned Geek Speak words and phrases—and its own grammars.
It’s not just that words like gravatar, favicon, widget, tagging, geotagging, traffic (as it describes numbers of site visitors) , badge (as an electronic image), widget, plugins, and tagging (clicking on a picture) have crept into the language. Use the chat feature in FaceBook, and soon you too will be saying “BFN” rather than “goodbye for now.” Direct a comment to someone in LinkedIn, and chances are good that you will use the famous Twitter “@” symbol.Or even the famous #hashtag.
I can just see my arms-waving Toastmasters friends jumping up and down and yelling “That’s JARGON! They need Toastmasters!” Maybe…maybe not. I think it’s simply an opportunity to learn another language. The good news is that you can learn it simply by hanging with people who use it. Read, listen and soon you too will be using End-User Speak. You might even do what some social networking sites have done: invent your own words. Pingback, for example, was invented by WordPress, and explained to its users in context. Of course, it helps if you understand what a ping is.
We’ll wrap up this three-part blog with more about CEO Speak.