Jon Ferrara, the CEO of Nimble, may not know that he is one of my corporate heroes. (Hi, Jon!)
This morning Jon sent out the message that Nimble partners have been waiting to see. Here is what Jon said.
As we approach the one-year anniversary of releasing our Nimble beta, I would like to take this opportunity to thank you for supporting our company. I am humbled that more than 15,000 users have signed up over the last nine months with thousands spending almost four hours a day managing their social relationships and growing their businesses with Nimble. I knew it was going to be an enormous challenge when we set out to create a new paradigm for CRM in 2010. We wanted to enable businesses to manage Relationships & Social Engagement in a simple and elegant way. I am excited to tell you that we are weeks away from being “core vision complete” and will be releasing a major new version of Nimble in January 2012 that we are testing with select users today.
As you know, Nimble has been free during our testing phase. We wanted to wait until Nimble was something worth paying for…something truely helpful in growing a business. I am proud to say that Nimble is now ready to help you Turn Your Social Communities into Customers for Life. With our upcoming new product launch this January, we will start charging for Nimble. A free single-user version of Nimble for basic Social Relationship Management will still be available. For business users who utilize Nimble as a team and need more professional functionality, we will be charging $15 per user per month. As a special thank you to everyone who has been a Nimble user prior to enacting this change, I would like to extend a 90-day free period on their Business accounts applicable once we intiate charging. More details on pricing here.
It would be wonderful if we could offer Nimble for free for everyone forever; however, I know you can understand that to continue to grow and meet the needs of our users, and to continue providing super cool new technologies, it is necessary to monetize our platform. Speaking of super cool new technology, please join me for a webinar this week to see the new Nimble features planned for our January 2012 release.
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