Sometimes my wannabe statistical side bubbles up. Or maybe it’s my addiction to Google. Anyhow, some interesting Google results numbers popped up this evening.
Query results about push marketing — 45,400 results overall.
Query results about push marketing (past year) 4,660 results.
Query results about eMail marketing — 16,700,000 results overall.
Query results about eMail marketing (past year) — 700,000 results.
Query results about pull marketing — 37,600 results overall.
Query results about pull marketing (past year) 5840 results.
Query results about social networking — 53,500,000 results overall.
Query results about social networking (past year) — 17,300,000 results.
So why is a well-known marketer to computer technical companies (systems integrators, offsite helpdesk services providers and the like) still using agressive push marketing? She says her method works. And cites case study after case study to prove that it works. I have received introductions in plain white envelopes, gewgaws in large brown envelopes, eMails that tell me I’m stupid for not buying her several-thousand dollar marketing package. Go to her seminars and she’s a fantastic speaker. It’s push marketing at its finest. Maybe the market segment she is looking at just does not mind having hard sell messages pushed at them.