October —and it’s Breast Cancer Awareness Month. Years ago, who would have thought that awareness of breast cancer would have turned into such a large business? Yet there is a site for which it is possible to buy almost anything “breast cancer.” Pink ribbons, tee shirts and pink clothing of all kinds everywhere. Breast Cancer Awareness events on every public calendar.
As a breast cancer survivor going into my third year of survivorship, I am deeply grateful to a good friend who reminded me that I am pretty good at Internet searching, and that I could certainly research breast cancer treatment centers offering minimally invasive surgery. I am grateful to the friends and family who drove me to my chemo appointments, and who bought me fancy hats I might not ever have bought for myself. I will be eternally grateful to my husband, who diligently and patiently called the on-call doctor in the middle of the night of the first month of chemo, when I was incredibly sick to my stomach and in terrible pain. And who put up with my food rebellions when I refused to eat so much as a teaspoon of yogurt a day. I am grateful to my surgeon, who educated me and gave me options. I am grateful to the breast cancer treatment team at the Sullivan Breast Center and to a marvelous group at the Holy Cross Radiation Treatment Center.
Here’s what I don’t understand. It’s the pink marketing aimed exclusively at women.
While there are far fewer men than women who get breast cancer, the survivorship rate for men is far less than it is for women. Research has shown that significant numbers of men taking post-treatment tamoxifen stop taking it because of its unpleasant side effects. Where are the options, support, education and specialists for men with breast cancer? Where are the day-long events and Races for the Cure with traffic-stopping crowds of men to raise awareness of breast cancer for men?
It’s time for a blue ribbon campaign.